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  • E-commerce in Russian regions
  • E-commerce market in Russia
  • Monitoring of e-commerce development
  • Digital advertisement: profiles and trends

Ad-hoc researches

  • Mystery shopper research
  • Focus groups
  • In-depth interviews
  • Segment researches

Consulting

  • Auditing of site measurement tools
  • Setup of web statistics for the site
  • Analysis of website statistics

The State of the Online Book Market in Russia

Data Insight, with the support of Dynamic Yield, presents the results of "The State of the Online Book Market in Russia" research. The study examines the online market for paper books. Audio and e-books are not included in the report. The study is based on data from online stores, which are in the TOP1000 by the number of orders for 2018.

 

The main results:

  • In 2018, 18.1 million orders were issued worth 18.9 billion rubles.
  • The average check amounted to 1,050 rubles
  • In 2018, online stores placed 16% more orders than in the same period in 2017
  • The share of orders of online bookstores amounted to 7% of the eCommerce market
  • Sector Conversion - 11.8%
  • The share of mobile in traffic was 45%

 

Research presentation

Download report The State of the Online Book Market in Russia (pdf, 6 MB)

 

Extended research version:

You can also buy an extended version of the research "The State of the Online Book Market in Russia", which includes the following data:

  • TOP10 by the number of orders
  • TOP10 by revenue
  • TOP10 by the number of visitors (with dynamics)
  • Conversion to the TOP10
  • Used technologies for TOP10 (CMS, e-mail, marketing services)
  • Mobile traffic share in TOP10
  • Mobile Apps Overview
  • Share of promotion channels in TOP10 traffic
  • Summary table with indicators for visitors, conversions, orders, average check and revenue for the TOP10

 

Full version size - 50 slides
Cost - 60 000 rubles, including VAT
The deadline for submission is 3 business days from the date of payment.

 

To learn more or order the full version, contact us in any way convenient for you:
by phone: +7 (495) 540-59-06
by mail to coordinator@datainsight.ru
or by filling out the form below

News

July, 2019. Data Insight released The State of Online Grocery Stores in Russian

 

June, 2019. Data Insight released  Multi-Category Online Retailers: The State of Russian Market

 

May, 2019. Data Insight released  E-commerce in Russia 2018

 

April, 2019. Data Insight released The State of the Online Sports Market in Russia

 

April, 2019. Data Insight released The State of the Online Book Market in Russia

 

December, 2018. Data Insight released IAB Russia Digital Advertisers Barometer - 2018

 

June, 2018. Data Insight released Russia's OnlineEconomy: How Residents ofLarge and Medium-Sized Cities and Small Settlements Make Purchases, Payments and Earn Money on the Internet (with PayPal)

 

November, 2017. Data Insight released Freelance in Russia (with PayPal)

 

September, 2017. Data Insight released "Fulfillment for e-commerce " study

 

August, 2016. IAB and Data Insight released "IAB Russia Digital Advertisers Barometer - 2016 : trends, analytics, perspectives " study

 

March, 2016. PayPal and Data Insight released "eCommerce and ePayments markets in Russia : trends, analytics, perspectives " study

 

March, 2016. Data Insight released "E-commerce order fulfillment services" report

 

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