• E-commerce in Russian regions
  • E-commerce market in Russia
  • Monitoring of e-commerce development
  • Digital advertisement: profiles and trends

Ad-hoc researches

  • Mystery shopper research
  • Focus groups
  • In-depth interviews
  • Segment researches


  • Auditing of site measurement tools
  • Setup of web statistics for the site
  • Analysis of website statistics

The State of Apparel Online Market in Russia

Data Insight, with the support of Lamoda, is launching an extended study, "The State of Apparel Online Market in Russia". The study provides data on 105 clothing and shoe stores that are in the TOP1000 online retailers by the number of orders for 12 months from July 2018 to June 2019. (the threshold value for entering the TOP1000 is approximately 30 thousand orders per year). It counts both stores selling only clothes and shoes, and those for whom this is the main, but not the only category, while for the largest of these retailers - Wildberries - the report does not include sales in categories other than clothing, shoes and accessories.


"Lamoda creates lifestyle solutions for everyday life. Our priority is to provide expert opinion and be the leader in the world of fashion, available for customers 24/7. We study the market and fashion segment expecially on everyday basis. Ecommerce market is going forward constantly. With Data Insight we scrutinized the state of apparel online market in Russia. The report tells how large Russian online retailers build their ecosystems and make them successful" Alexandra Artyushkina, CCO Lamoda Group



Research presentation: 


Онлайн-рынок одежды и обуви

Download report: "The State of Apparel Online Market in Russia" (pdf, 12 MB)

composition of the research:

  • TOP10 by the number of orders
  • TOP10 in terms of revenue
  • TOP10 by the number of visitors (with dynamics)
  • Conversion in TOP10
  • Used technologies for TOP10 (CMS, e-mail newsletter, marketing services)
  • The share of mobile traffic in the TOP10
  • Mobile App Review
  • Share of promotion channels in TOP10 traffic
  • Summary table with indicators, conversions, orders, average receipt and revenue for TOP10


To learn more about the study, contact us in any way convenient for you:

by phone: +7 (495) 540-59-06

by email:

or by filling out the form below


May, 2021. Data Insight published E-commerce in Russia 2020


August, 2020. Data Insight published The State of Sporting Goods Online Market in Russia


July, 2020. Data Insight published Auto Goods Online Market


April, 2020. Data Insight published E-commerce in Russia 2019


September, 2019. Data Insight published main figures for the Russian e-commerce market for 1H2019


July, 2019. Data Insight released The State of Online Grocery Stores in Russian


June, 2019. Data Insight released  Multi-Category Online Retailers: The State of Russian Market


May, 2019. Data Insight released  E-commerce in Russia 2018


April, 2019. Data Insight released The State of the Online Sports Market in Russia


April, 2019. Data Insight released The State of the Online Book Market in Russia


December, 2018. Data Insight released IAB Russia Digital Advertisers Barometer - 2018


June, 2018. Data Insight released Russia's OnlineEconomy: How Residents ofLarge and Medium-Sized Cities and Small Settlements Make Purchases, Payments and Earn Money on the Internet (with PayPal)


November, 2017. Data Insight released Freelance in Russia (with PayPal)


September, 2017. Data Insight released "Fulfillment for e-commerce " study


August, 2016. IAB and Data Insight released "IAB Russia Digital Advertisers Barometer - 2016 : trends, analytics, perspectives " study


March, 2016. PayPal and Data Insight released "eCommerce and ePayments markets in Russia : trends, analytics, perspectives " study


March, 2016. Data Insight released "E-commerce order fulfillment services" report



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